I currently have a listing that has been on the market about two months. It is priced pretty well for a house that isn't a foreclosure or short sale. I haven't done a price reduction or incentive package because there isn't much wiggle room in the price. I did a little write up placed the info on the MLS, stuck a sign in the front yard, signed it up with Postlets.In two months I have had one showing. I have some print advertising that features the listing coming out starting in April. The Question is what can I do to Revamp a Stale listing?
I would appreciate any feedback, I realize this is a tough market and there may be no answer to my problem, but Activerainers have come through for me in the past. Thanks for any info you can provide.
Aaron Poling
Long & Foster
How are the pictures? Is the house staged? I would suggest to you that if you are not getting any showings then you are overpriced regardless of what the sellers think. Staging can do wonders for a home too, but without seeing your marketing it's hard to determine what's really wrong. Good luck!
Hi Walter, Have you sent notices to agents in your company and mls? Also do you have reverse prospecting in your mls, most do. Open houses, post cards to areas of similiar new listings or areas where people may be about to move up to that home. Good Luck
Get it in a different price pool. That can be tough, but you need a new pool of buyers looking at it. The point is that you need new people seeing it. Depending on the price, you might even be able to raise it slightly... If it is at $399k, you would be better off at $400k.
Take new photos.
Lower the price. 1 showing in 2 months is a pricing issue. If there is an equity issue, it may have to be a short sale.
Unless the neighborhood is just dead I would agree with photos and price. If your spot on with the price and wiggle room is not a reflection of how much the owner owes but just how close you are with the CMA it has to be photos.
No showings....it's price. Reduce price and have an Open House.
Good luck.
Hi Walter - I agree with all the above. Location is something you can't do much about so the next suspect is price. You may need to get a reduction even though there isn't much wiggle room. If it doesn't sell, your clients may have to consider renting it out.
I noticed you are in West Virginia. The weather should be getting warmer and the grass will be green. Have the homeowner put down some fertilizer which will help the lawn "green up" faster. Then snap some new photos!
:)
Thanks for all the great advice, I am definetly going to try and work on the price, A open house would be hard because the house is winterized and there is no electricity or water on, Renting it out is still on the table though.. Thankssss
Having the house winterized can make showings tough, too. Most buyers like to feel the heat, turn on the water, etc.